atijọ, meaning ‘in the past’ in Yoruba, was founded in May 2019 by friends and London-based stylists Anu Odugbesan, Londiwe Ncube and Safiya Yekwai. It was created to provide a more curated and luxury experience to vintage shopping.

The atijọ mission is to bring new light to the landscape of pre-loved clothing and encourage slow and conscious buying while celebrating timeless style, diversity and culture.

atijọ collections are uniquely created with classic pieces for the modern woman and man alongside handpicked homeware and artisan jewellery.